2025 Courses and Events

Course #: 3170
Date: 11/30/2025
Time: 9:00am - 12:00pm
Course Info: Half Day
Speaker(s):
Brad Newman

Topic: Practice Management and Human Relations – Marketing in Dentistry
Tuition: $305.00
Credits: 3
AGD Number: 550 - Practice Management and
Recommended For:
Dentists, Hygienists, Assistants, Students, Administrative Staff, Lab Technicians, Spouse, Educator, Nurse, Doctor

Description:

Want a full schedule of ideal patients and better patient outcomes? This session will reveal the most effective dental marketing strategies to attract, engage, and convert more patients using ChatGPT, AI, video, social media, and search optimization. Learn how to master digital advertising and optimize patient touchpoints across platforms like Google, YouTube, and Instagram to grow your practice with purpose. Attendees will also discover how strategic marketing can help ensure patients receive the right care at the right time, improve treatment acceptance, and enhance overall clinical outcomes. You’ll leave with actionable techniques to boost visibility, build trust, and grow a thriving, patient-centered practice.

Learn:

• how to leverage ChatGPT, AI, video, social media, and search optimization to attract, engage, and convert more patients while supporting better treatment outcomes
• how to improve conversion rate optimization (CRO) by turning website visitors into booked and retained patients
• how to create engaging, high-quality video content and use ChatGPT and AI tools to enhance video scripting and production
• how to engage your entire dental team including hygienists, assistants, and front desk staff to create authentic, patient-focused content that builds trust and drives practice growth