2025 Courses and Events

Description:

AGD #: 550 - Practice Management and Human Relations

This lecture discusses the newest and latest internal and external marketing techniques that were developed to respond to the ever-changing digital marketing strategies that your practice needs to perfect.  The advent of AI tools has presented both challenges and opportunities in perfecting your marketing strategies.  The lecture will show the doctor how these tools can be incorporated into their practice to help make 2026 more efficient and more profitable.  By understanding the use of AI, incorporating fresh new marketing techniques into your practice and by reinforcing the marketing procedures that have worked in the past, using the tools taught in this lecture, can help you grow your revenues and your patient base in 2026 and beyond!

Learn to:

• incorporate new digital and AI marketing plans to make their offices more efficient and their patients much happier.
• implement Search Engine Marketing tools - Google Ads, Facebook Ads, Re-targeting techniques, E-mail capture and Meta retargeting to bring new patients into the office.
• compare internal marketing tools and strategies to determine which will work in their practices.
• review website do's and don'ts.

Support for this program is provided by